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The star of your store from Lano

The star of your store from Lano

Reinvigorated for 2016, Lano’s perennially popular Startwist now features a palette of 14 up-to-the-minute shades, each a reflection of the latest home fashions, as the carpet joins the manufacturer’s brand new Essenz collection of stain-resistant styles.

At the heart of the Essenz collection lies the basic principle that carpets for today’s home should offer stain-resistance alongside resilience and wear-resistance, bringing a carpet made to last and up to the task of busy family life. With Startwist launched some 20 years ago, there is no doubt that this enduring and popular style provides just this, a natural member of the Essenz family.




Startwist is a classic wool-look two-ply polypropylene twist that has been proven time and time again in homes across the country. In Elite (1,695g/m2 pile weight) and Supreme (1,360g/m2 pile weight) varieties, the style provides great value no matter what the occasion. From the demands of living spaces to the serenity of bedrooms, this is a carpet that can do it all.

“Startwist is one of our longest-serving styles and for very good reason,” reveals Birger Karlsson, sales director UK & Ireland. “Combining classic style with great value and the assurance of stain-resistant performance, it’s a great choice for consumers wanting a carpet that’s ready to take on family life. A go-with-anything style, giving great comfort and kind on the wallet, it’s easy to see why Startwist has stuck around for so long.”

Startwist is available in four and five-metre widths and is now enjoying new lifestyle-driven point of sale as part of the Essenz collection. Backed by 10-year stain and wear warranties, this bleach-cleanable carpet is set to stick around for a while yet too.

The Startwist range will be expanding in the near future, with a new value-conscious 1,000g/m2 Edition quality in heather and plain styles released soon.